As the internet has grown into the significant part of our lives that it is today, the need for websites to find new ways of attracting visitors has increased also. SEO is a phrase that’s used often, but what does it actually mean? And how can it be utilized to help a musician grow their fanbase? Continue reading to find out everything you could need to know about using SEO as a musician.
SEO (short for ‘Search Engine Optimization) is the strategy of ensuring a website is readable by search engines (such as Google and Bing) and appears high up in the search listings. When you search for something online, the results that appear highest have deployed effective SEO strategies for you to see them first.
As mentioned above, it’s through effective SEO strategies that a website can appear high up in search listings. When looking to grow a loyal fanbase, a musician needs to utilize every avenue available to reach new listeners.
With good use of SEO on a musician’s website, the site can be seen by potential fans when a specific genre of music is searched. By carefully choosing keywords and using them well across the website, when those keywords are used in searches, the site will rank effectively in the results and achieve a higher click-rate.
It should first be mentioned that there is no “one size fits all” approach to SEO. Every website is different and has different goals. Initially, what is hoped to be achieved should be considered before implementing a strategy for SEO. For a musician, the plan would likely be to introduce new fans to their music and possibly achieve higher music and merchandise sales.
With the goal in mind, using SEO can be more closely tailored to the individual site. Keywords play a significant role in optimizing a website for search engines. To rank highly in a search engine, keywords must be used appropriately; these are what visitors will actually be searching for after all. Platforms are available that can help with keywords, such as Wincher, and the performance of keywords can be tracked too.
Keywords aren’t everything when it comes to SEO; other factors come into the equation too. The basic but most essential thing one can do to improve their search rankings is to ensure the website is running as quickly as possible, enabling the search engine’s crawlers to read the website. Don’t overload a website with unnecessary features that slow things down; not only can this lower the position the site places on searches, but it is also undesirable for visitors.
Who a website links to and who links to them is also important in SEO. This is about trustworthiness. Is your website linking back to reputable sources of information? Are already established sites linking back to you? Backlinks are often overlooked but are an important part of optimizing any website for search engines.
Overall, it’s crucial to implement a good strategy to optimize a musician’s website for search engines. A larger fanbase can be grown organically through good SEO techniques, and sales can also receive a boost.